The Princess Project by Jo-Ann Strauss, was established in 2008 to give young deserving young ladies
the chance to go to their "Matric Balls" or "Proms" in designer dresses previously owned by South Africa's top celebrities.
The idea behind her initiative was born of the fact that she herself went to her Matric Dance in a "previously-loved"
designer dress which she bought with her mom at a second-hand store.
Jo-Ann Strauss hands over her "The Princess Project" to Erica Pienaar, who
also runs her project called "The Princess Project", and joins forces to help
more ladies around South Africa to look amazing at their Matric Dances.
Erica Pienaar started her Princess Project in 2006 with the late Helga Leurs.
I started mine in 2008. Unbeknown to each other, we tried to make young
deserving ladies across SA feel extra special. We continued on separate paths,
but this year, Erica and I have agreed that she takes over the running of The
Princess Project entirely and that I hand over my project to hers. There has been
a bit of confusion about the projects as both carry the same name and the time
has come to simplify the situation and only have one big Princess Project.
My project initially only distributed dresses owned by SA's celebrities, but after
seeing that the need for the glitz and glamour extended far further than the
100 dresses that I had collected from my own wardrobe and top celebs, we are
partnering with Erica and her team who have over the years put happiness into
the hearts of thousands of matrics across South Africa.
We are very excited about this venture, especially as Erica and her team have
expertise in logistics and distribution, which they have honed over the 16 years
of their project's existence.
www.princessproject.co.za (Erica Pienaar)
www.theprincessproject.co.za (Jo-Ann Strauss) This site will no longer be active
and will close down soon.